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Digital Marketing Manager, Social Media

Rochester, NY
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Full time
Morning, Afternoon.
Age Requirement
Must be 18 years or older
Rochester, NY
1500 Brooks Ave
Job Posting
Job Posting End
Job ID

In this role as Digital Marketing Manager with Wegmans, you will lead our Social Media area, using a data-driven approach to develop and implement a social media content strategy for multiple platforms, determining which initiatives work best and capitalizing on opportunities to scale our business and increase exposure.  You will work towards the Wegmans brand social goals by building a skilled social media team and manage the day-to-day implementation of our digital strategy. You’ll be empowered to lead the creation of content on all social media platforms aiming to grow our audience and increase customer engagement and experience with our brand.

What will I do?

  • Increase brand engagement across platforms by developing and refining content strategies, relying on data, experience, and analytics to measure and establish goals for exposure
  • Develop and implement a content strategy specific to each platform, ensuring brand consistency and alignment with company messaging
  • Lead content creation and implementation, ensuring we post unique yet on brand content
  • Oversee a team of skilled social media professionals, scaling the team as needed to meet evolving business priorities
  • Inspire a culture of empowerment in an environment that is agile and fast paced, and foster this new way of thinking across our business
  • Establish the influencer model to connect with target audiences, increase number of shares, likes, comments, etc. and positively affect engagement scores
  • Stay up-to-date on emerging social media trends, assess new social platforms and opportunities, and make proactive and informed recommendations to leadership to evolve alongside the social climate
  • Collaborate with insights, public relations, store operations, merchandising, creative and marketing planning to stay connected to business priorities and communicate our social strategy

Required Qualifications:

  • 5 or more years’ professional experience as a Social Media Manager/Strategist or Digital Content Strategist
  • Experience using Google Analytics and monitoring SEO strategy in partnership with SEO Manager
  • Experience building content frameworks, and/or strategies that grow and engage communities on social media
  • Experience working with art directors, copywriters, designers, and videographers to produce assets optimized for social
  • Demonstrated knowledge on the latest digital media, online behaviors, and trends
  • Strong understanding of best practices and passion for crafting both paid and organic content across all social media platforms, including LinkedIn, Twitter, Facebook, and Instagram
  • Detail oriented with strong verbal and written communication skills
  • Demonstrated ability to quickly build credibility, gain influence, and make recommendations with leadership across business units

Preferred Qualifications:

  • Bachelor’s Degree in a related field
  • Experience overseeing a social media team

At Wegmans, we believe that if we take care of our people, they’ll take care of our customers. That’s why, as part of the Wegmans family, you’ll have a package of benefits that covers your health, well-being, family and future.

  • Flexibility in scheduling—work-life balance
  • Employee discounts
  • Premium pay on Sundays and holidays

Comprehensive benefits*

  • Quality affordable healthcare coverage
  • Vision coverage
  • Dental coverage (Available to Full-time only)
  • Pre-tax spending accounts
  • Life insurance
  • Paid time off
  • Employee assistance program
  • Employee wellness programs
  • 401(k) retirement savings plan
  • Wegmans retirement profit sharing plan
  • Scholarship Program

*Certain eligibility requirements must be satisfied

For 24 years in a row, our employees have put us on the FORTUNE magazine’s list of the 100 Best Companies to Work For®. Discover what it means to work for a family owned, mission-driven, values-based company that believes in caring, respect, empowerment, high standards and making a difference in the community. Because with a family-like atmosphere of shared support, leaders who have your best interest at heart and growth as part of everything we do, Wegmans is the place for you to do what you love—and love what you do.

Headshot of Jackson

Wegmans has great benefits and a true family atmosphere, which makes me feel appreciated and recognized for my hard work.

— Jackson

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